Founder and CMO of TTAS Trading Anet Sodano said that as the push to buy Black continues, a frequently overlooked category for Black founders is SaaS. Software as a Service (SaaS) is a term for the type of service which is provided by companies to allow people to access the software which is hosted on the company’s server. For accessing the software, the only thing you need is a suitable device and an active internet connection.

In simple terms, SaaS is a method used by companies that deliver software applications over the internet. This eliminates the need for installing the software and maintaining it physically on site. It does not require you to install the software applications on the server or your workstation.

Anet Sodano, CMO of TTAS explains how they overcame the challenge to become a success story, “The first thing we did was to drop all of our preconceived notions as to where we should be focussing offline. Instead we picked up the phone and spoke to our early adopters to understand the demographic. After speaking to our customers we really understood how important trade publications are to small business owners. Thus we invested heavily in trade publications, establishing credibility through association with the publications and we’ve seen a 210% increase in the number of customers from offline activity.