You’ve walked into a home with creaky floors and antique light fixtures and felt something stir inside you. Maybe it was the hand-carved staircase.
Maybe the sunlight filtering through century-old glass. It’s not just a house—it’s a story waiting to be told.
But then you ask yourself: Will anyone else see what I see? Will they understand the charm, the craftsmanship, the soul?
That’s the problem so many buyers and sellers of historic homes face. In a fast-paced real estate market built on granite countertops and open-concept kitchens, what happens to the properties that speak in whispers, not shouts?
Who gives them a voice?
That’s where Paulette Sopoci steps in—not just as a real estate agent, but as a storyteller, a preservationist, and a marketing expert with a passion for places that still breathe with history.
Paulette understands that you’re not just selling a property—you’re sharing a piece of the past. And buyers?
They’re not just looking for square footage. They’re looking for something that means something. This is where she thrives. This is where she helps.
Bringing Old Homes Back Into the Spotlight
Paulette Sopoci is the founder of Old Home Charming (@oldhomecharming), a fast-growing brand and social platform that has attracted the hearts (and eyes) of over 220,000 old-home lovers across Ontario and beyond.
But it didn’t start with an audience. It started with a feeling—a longing for homes with history, beauty, and soul.
With more than 30 years of experience in high-level sales and marketing, Paulette took what most people call a passion and turned it into a business with deep purpose.
She didn’t just want to sell homes—she wanted to preserve them.
And in doing so, she’s created a niche in the real estate world where storytelling meets strategy, and heritage finds new life through the power of digital connection.
But here’s what makes her different: Paulette doesn’t just talk about historic homes—she lives and breathes them.
Every post, every listing, every piece of content she shares is infused with genuine affection for craftsmanship, character, and culture. That emotional depth is what makes her audience pay attention. That strategic skill is what makes them act.
A New Kind of Real Estate Experience
Most agents will stage a home, snap a few pictures, list it, and hope it sells.
Paulette takes an entirely different approach—one rooted in emotion, storytelling, and connection. She knows that people don’t fall in love with floor plans—they fall in love with how a place makes them feel.
That’s the hook. That’s the strategy.
Her listings are carefully curated, not just to attract attention, but to attract the right kind of attention. Buyers who want more than a transaction.
Sellers who want more than just a sale. People who understand that an old home isn’t outdated—it’s irreplaceable.
And Paulette? She knows how to speak their language.
Her work helped restore Primrose Hill Manor—a storied Victorian estate brought back to life with reverence and style. The revival earned attention from Toronto Life, The Globe and Mail, The Toronto Star, and GOSS Magazine.
Paulette also co-authored the beautifully designed coffee-table book “Primrose Hill Manor: The History of the Janetville Mansion,” preserving its story in print for future generations—a rarity in today’s transactional real estate market.
And in recognition of her preservation efforts, she was awarded the prestigious Osprey Heritage Award.
This wasn’t just a win for her. It was a win for every historic home that still has a story to tell.
Creating a Loyal Community Around Heritage Homes
At the heart of Paulette’s success is something rare in real estate: real connection.
She’s built a tight-knit, emotionally invested digital community—220,000 strong—through story-driven content that sparks nostalgia and desire in equal measure.
It’s not about trends. It’s about timelessness. And it resonates.
Her free guides like Historic Homes of Ontario, Historic Hotels of Ontario, and The Ultimate Antique Guide have become go-to resources for everyone from heritage buyers and designers to dreamers and DIYers.
And her signature Ontario Old Home Report reaches thousands each month—offering carefully selected historic listings that feel more like a treasure map than a sales pitch.
It’s not hype. It’s heart. And that’s what keeps people coming back.
Balancing Expert Marketing With Genuine Care
Paulette is often described as a “modern marketer with an old soul.” It’s more than a compliment—it’s the formula behind her success.
She knows how to use digital platforms to reach the right people. She knows how to create visuals and language that move people. But she never loses sight of why it matters.
She’s built a brand that balances emotion with expertise, charm with clarity, and marketing savvy with deep human connection. That’s why she’s been trusted by top brands like Amerisleep and Blomberg.
That’s why her guides are downloaded thousands of times. And that’s why buyers and sellers alike are choosing to work with someone who gets it—who understands that old homes aren’t just hard to market, they’re hard to let go of.
And for Paulette, that’s the point. She’s not just finding homes. She’s finding the people who will love them next.
What Makes Paulette’s Work Stand Out in Real Estate?
What Paulette has done in just a few months of stepping into real estate professionally is extraordinary—but not accidental.
Her growth is built on intention, not luck.
She’s already listed three stunning old homes and represents multiple buyers in a market that’s historically tough for newcomers.
She’s done it by carving out a lane no one else is truly occupying: the emotional, strategic, and highly visual sale of Ontario’s heritage homes.
A market that others overlooked—or didn’t understand—she has turned into a movement that’s getting national media attention.
She’s not asking people to change what they love. She’s showing them how to honor it. And in a noisy digital world, that’s rare. That’s real. That’s what works.
A Mission to Preserve Beauty
Old Home Charming isn’t just a brand. It’s a belief system. A “quiet rebellion” against soulless builds and throwaway culture. A declaration that beauty lasts, and stories matter.
Paulette built this platform with a clear mission: to make heritage aspirational again. To help people not just see the value in old homes—but feel it.
Through storytelling. Through education. Through bold, beautiful marketing that makes people stop scrolling and start dreaming.
Her clients don’t just get a listing agent. They get a strategist. A creative director. A historian. A partner. Someone who understands that what they’re selling—or buying—isn’t just real estate. It’s meaning.
And she delivers that meaning with elegance and strategy that few can match.
Ready to Discover the True Value of Your Historic Home?
If you’re sitting on a home filled with history and heart—but you’re not sure how to market it, or if the right buyer will even understand it—Paulette is here to show you what’s possible.
And if you’re someone who’s longed for a home that feels like stepping into a story? She knows where to find it.
This isn’t traditional real estate. This is curated heritage marketing. This is community. This is connection.
You’re not just selling a house. You’re sharing a legacy. And Paulette Sopoci is the woman who makes sure that legacy is seen, felt, and celebrated.
Explore more at Old Home Charming
Follow Paulette on Instagram @oldhomecharming
Or reach out directly to start your journey with someone who sees what others miss.
