Delhi’s marketing industry, long characterized by aggressive competition and rapidly shifting brand loyalties, has entered a defining moment.
IAMG Group has officially emerged as the capital’s largest and most dominant marketing agency — a position earned not through noise, but through measurable performance and strategic discipline.
In a market saturated with agencies promising reach and visibility, IAMG differentiated itself by focusing on revenue architecture and renewal-based partnerships.
Over the last few years, the firm has built a multi-sector client portfolio spanning food-tech, consumer electronics, and healthcare.
Among the brands associated with its campaign leadership are Zomato, boAt, Netmeds, and Apollo Pharmacy.
Industry observers note that IAMG’s strength lies not merely in acquiring clients, but in retaining them through structured performance systems.
The agency’s internal framework, referred to as IAMGCE (IAMG Creative & Expansion Engine), focuses on campaign scalability, financial metrics, and long-term brand authority positioning.
At the center of this transformation is Managing Director Tejas Baranwal, whose leadership philosophy emphasizes system-building over surface-level growth.
Unlike many marketing firms that prioritize expansion before infrastructure, IAMG invested heavily in operational governance, analytics tracking, and renewal architecture before scaling aggressively.
This disciplined sequencing has created financial predictability — a rare attribute in creative industries.
Market analysts now categorize IAMG not as a high-growth startup, but as a structured marketing institution.
Delhi’s business ecosystem has found a new benchmark.
